{"id":2972,"date":"2017-11-21T09:02:34","date_gmt":"2017-11-21T09:02:34","guid":{"rendered":"http:\/\/nigerianews.ca\/?p=2972"},"modified":"2017-11-21T09:02:34","modified_gmt":"2017-11-21T09:02:34","slug":"video-6-tips-building-strong-online-reputation","status":"publish","type":"post","link":"https:\/\/nigerianews.ca\/video-6-tips-building-strong-online-reputation\/","title":{"rendered":"Video: 6 Tips for Building a Strong Online Reputation"},"content":{"rendered":"<div class=\"post-title\">\n<p><em style=\"font-size: 16px\">By Marketing 360 &#8211; November 20, 2017<\/em><\/p>\n<\/div>\n<div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-post-image\" title=\"Video: 6 Tips for Building a Strong Online Reputation\" src=\"https:\/\/www.manta.com\/resources\/resources\/wp-content\/uploads\/2017\/11\/111617_Great-Advice_Video-Build-a-Strong-Reputation.jpg\" alt=\"Video: 6 Tips for Building a Strong Online Reputation\" width=\"1024\" height=\"461\" \/><\/div>\n<div class=\"post-quote\">\n<p>If your small business has bad reviews or no reviews at all, you could be missing out on customer calls. Learn to how fix it and build a strong reputation for your company.<\/p>\n<p>Why is your company\u2019s online reputation so important? Everybody looks online for reviews before they decide to purchase a product or service. If your business doesn\u2019t look good, or if it doesn\u2019t have reviews at all, you could lose out on a lot of business. With these six tips, we\u2019ll look at ways you can improve that.<\/p>\n<\/div>\n<div class=\"post-text\">\n<p class=\"responsive-video-wrap clr\"><iframe loading=\"lazy\" title=\"How to Build a Strong Online Reputation - 6 Reputation Management Tips by JB Kellogg\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/SCi_pXudgCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4><em>Learn how to\u00a0<\/em><a href=\"http:\/\/bit.ly\/2AHdmc0\"><em>get more sales<\/em><\/a><em>\u00a0by building trust and\u00a0<\/em><a href=\"http:\/\/bit.ly\/2AHdmc0\"><em>improving your online reputation<\/em><\/a><em>.<\/em><\/h4>\n<h3>1. Collect Reviews from Past Customers Intelligently<strong><br \/>\n<\/strong><\/h3>\n<p>This is an easy first step if you don\u2019t have many reviews. Start by sending an email blast to past customers to ask for their feedback. Don\u2019t be afraid of bad reviews. One way to separate good feedback from bad is with different links in your email: If customers had a positive experience with your business give them a link to a review site; if they had a bad experience, offer a link to your own feedback form so you can capture and address their concern before it\u2019s posted on a public review site.<\/p>\n<h3>2. Automate the Capture of Future Reviews<\/h3>\n<p>Going forward you want to continue to solicit reviews from as many customers as possible. The best way to automate this process is to include a request for feedback and a link to a reviews site with every customer touchpoint: invoices, newsletters, email signatures, thank-you notes or any contacts you have with customers.<\/p>\n<h3>3. Train Your Staff to Capture Face-To-Face Reviews<\/h3>\n<p>If you regularly visit clients\u2019 homes (such as a home services provider), if they often visit your office, or even if you connect with them on the phone, don\u2019t miss an opportunity to ask for reviews. Customers are much more likely to say yes, and provide positive feedback, when you ask them face-to-face. Be ready to capture their review on the spot; for instance, you could have an iPad or kiosk set up with a feedback form for them to use.<\/p>\n<h3>4. Read, Reply &amp; Learn from All Reviews<\/h3>\n<p>Make sure to read and reply to all reviews\u2014good and bad. For good reviews, a simple \u201cthanks\u201d is often enough. Bad reviews deserve a more thoughtful and thorough response; just don\u2019t get combative or defensive. Your replies are important because prospects will not only see your customers\u2019 reviews, they will see your side of the story as well, showing that you\u2019re professional and attentive even when you get negative feedback. Your responses to reviews will also build more content around your business, helping to boost your online reputation.<\/p>\n<h3>5. Satisfy the Customer &amp; Ask for a New Review<\/h3>\n<p>I know you\u2019re busy\u2014every small business owner is trying to keep 1 million balls in the air\u2014but you need to find time for this. Make it priority to quickly respond to negative reviews, address the customer\u2019s concern, and then, when you\u2019ve won them over, ask them to revise their review (or post a new one). If you don\u2019t have time to manage your online reputation, assign a team member to take charge; if you don\u2019t staff support, it\u2019s worth hiring an outside service to handle reviews for you.<\/p>\n<h3>6. Challenge Fake &amp; Competitor Reviews<\/h3>\n<p>Your competitors are going to see the work you\u2019re putting into building your online reputation. Less scrupulous operators may try to derail your efforts with negative reviews. You want to do everything you can to report and remove fake and anonymous reviews. Many review sites have a process where you can dispute a review and ask for it to be removed. But if you can\u2019t have it removed, don\u2019t worry\u2014you can always bury the fake review under lots of real reviews. It\u2019s another reason to make it an ongoing priority to solicit reviews from your satisfied customers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Marketing 360 &#8211; November 20, 2017 If your small business has bad reviews or no reviews at all, you could be missing out on customer calls. Learn to how fix it and build a strong reputation for your company. Why is your company\u2019s online reputation so important? Everybody looks online for reviews before they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: 6 Tips for Building a Strong Online Reputation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nigerianews.ca\/video-6-tips-building-strong-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: 6 Tips for Building a Strong Online Reputation\" \/>\n<meta property=\"og:description\" content=\"By Marketing 360 &#8211; November 20, 2017 If your small business has bad reviews or no reviews at all, you could be missing out on customer calls. 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