{"id":6618,"date":"2018-01-26T00:39:01","date_gmt":"2018-01-26T07:39:01","guid":{"rendered":"http:\/\/nigerianews.ca\/?p=6618"},"modified":"2018-01-27T09:48:58","modified_gmt":"2018-01-27T16:48:58","slug":"opinion-how-facebook-breaks-the-hearts-of-olx-and-jiji-in-africa","status":"publish","type":"post","link":"https:\/\/nigerianews.ca\/opinion-how-facebook-breaks-the-hearts-of-olx-and-jiji-in-africa\/","title":{"rendered":"Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?"},"content":{"rendered":"<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6619 aligncenter\" src=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3.jpeg\" alt=\"\" width=\"271\" height=\"450\" srcset=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3.jpeg 271w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-181x300.jpeg 181w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-617x1024.jpeg 617w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-100x166.jpeg 100w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><!--more--><em>Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?<\/em><\/p>\n<p>By Ndubuisi Ekekwe<\/p>\n<p>As you read this, many Nigerian entrepreneurs are finalizing their business plans for ecommerce startups.<\/p>\n<p>We have the rights to those aspirations. There is nothing wrong in trying. But success in the broad ecommerce nexus would be extremely challenging.<\/p>\n<p>As I noted few days ago, Facebook groups are now the second e-commerce ecosystems in Africa, after Jumia, based on data from Geopoll, a polling company.<\/p>\n<p>The social media empire is circling Africa. But it is not stopping there, as Facebook has launched Facebook Marketplace in South Africa.<\/p>\n<p>Yes, Facebook has a marketplace; the very business companies like OLX and Jiji depend upon.<\/p>\n<p>With nearly everyone on Facebook, these companies would have real challenges ahead to get people to get out of Facebook.<\/p>\n<p>After all, the same users OLX and Jiji target are the same people selling and buying on Facebook.<\/p>\n<p>Facebook would scale Marketplace across Africa in coming months. That would be bad for OLX which just introduced advertising in its ecosystems to make extra revenue.<\/p>\n<p>The future with Facebook, WhatsApp and Instagram evolving into SME and business ecosystems could be devastating to African startups working in the e-commerce space.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[89],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?<\/title>\n<meta name=\"description\" content=\"Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?\" \/>\n<meta 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