{"id":5605,"date":"2017-12-31T14:43:24","date_gmt":"2017-12-31T21:43:24","guid":{"rendered":"http:\/\/nigerianews.ca\/?p=5605"},"modified":"2017-12-31T15:01:52","modified_gmt":"2017-12-31T22:01:52","slug":"cnn-kills-snapchat-news-show","status":"publish","type":"post","link":"https:\/\/nigerianews.ca\/cnn-kills-snapchat-news-show\/","title":{"rendered":"CNN kills its Snapchat news show"},"content":{"rendered":"<header class=\"article-header page-title\">\n<div class=\"title-left\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5606\" src=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2017\/12\/cnn-snapchat-news.jpg\" alt=\"\" width=\"738\" height=\"415\" srcset=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2017\/12\/cnn-snapchat-news.jpg 738w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2017\/12\/cnn-snapchat-news-300x169.jpg 300w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2017\/12\/cnn-snapchat-news-100x56.jpg 100w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/div>\n<\/header>\n<div class=\"l-two-col\">\n<div class=\"l-main-container\">\n<div class=\"l-main\">\n<div class=\"article-entry text\">\n<p class=\"alpha tweet-title\">CNN is killing its Snapchat news show 4 months after its debut<\/p>\n<p id=\"speakable-summary\"><time class=\"timestamp\" datetime=\"2017-12-22\">Dec 31, 2017:\u00a0<\/time>CNN is giving up on its Snapchat news show, which launch only four months ago. \u201cThe Update,\u201d as the program was called, had been designed for Snapchat\u2019s vertical video format, but didn\u2019t feature video produced only for Snapchat, nor did it have dedicated anchors. Instead, the news featured on \u201cThe Update\u201d was a curated selection of CNN\u2019s reporting from its reporters and correspondents worldwide, which was then edited into a roughly 3-minute long format with around five stories.<\/p>\n<p>According to The WSJ, the issue at hand was the show\u2019s potential path to profitability \u2013 or rather, the lack thereof. The news network had been one of Snapchat\u2019s launch partners for Discover \u2013 a deal that had included licensing fees for its content. But with those fees soon going away, the only avenue to monetization was ad sales, the report said. The implication here is that there wasn\u2019t enough incoming ad revenue to continue to support the show\u2019s further production.<\/p>\n<p>CNN confirmed to TechCrunch it will stop producing the daily show in 2018, but said this doesn\u2019t represent the end to its experiments with Snapchat, or its other plans to publish to Snapchat\u2019s platform.<\/p>\n<p>Snap and CNN also issued a joint statement about the decision to stop production on \u201cThe Update,\u201d which said:<\/p>\n<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1529271 alignright\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/08\/screen-shot-2017-08-21-at-3-40-54-pm.png?w=395&amp;h=680\" alt=\"\" width=\"395\" height=\"680\" \/>\u201cSnap and CNN have built a great partnership over the years and our teams have enormous admiration for each other. We plan to keep working together and mutually decided to hit pause as we explore the best opportunities for doing that. Our relationship will very much be continuing.\u201d<\/p><\/blockquote>\n<p>CNN\u2019s news show launched in late August, shortly after NBC News reported early success with its twice-daily show \u201cStay Tuned,\u201d which was watched by\u00a0<a href=\"https:\/\/techcrunch.com\/2017\/08\/18\/nbcs-snapchat-news-show-gains-29-million-viewers-in-its-first-month\/\" target=\"_blank\" rel=\"noopener\">more than 29 million unique viewers<\/a>\u00a0in its first month.<\/p>\n<p>However, NBC had taken a different approach to Snapchat \u2013 its program is hosted by two dedicated anchors,\u00a0Gadi Schwartz and Savannah Sellers, for starters. It runs through some five major news and pop culture stories largely sourced from other NBC News programs, but also brought on on-camera guests and did on-the-ground reporting, at times.<\/p>\n<div>The audience captured by \u201cStay Tuned\u201d is very young, NBC said earlier this year, with 60 percent of its audience under the age of 25.<\/div>\n<p>NBC News told us the show is still going well, reaching \u201ctens of millions\u201d of unique viewers per month, now two-thirds of whom are under 25.<\/p>\n<p>The majority of viewers watch the entire show without skipping through ads, NBC also said.<\/p>\n<p>\u201cWe launched this show to reach a new audience. And we\u2019ve been successful in that endeavor, as is evidenced by the tens of millions of under-25 year olds that watch the show every month,\u201d said Nick Ascheim, SVP of digital at NBC News Group. \u201cIt\u2019s not easy to do. It requires a different skill set, which we found in the stellar team we put together, it requires close collaboration with a partner, which we have with Snapchat, and it requires perseverance and a willingness to adapt.\u201d<\/p>\n<p>NBC and CNN aren\u2019t the only news outlets in Snapchat\u2019s Discover section. Others include The Washington Post, VICE, NowThisNews, BuzzFeed, The WSJ, Wired, The NYT, The Economist, and Mashable.<\/p>\n<p>Techcrunch<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CNN is killing its Snapchat news show 4 months after its debut Dec 31, 2017:\u00a0CNN is giving up on its Snapchat news show, which launch only four months ago. \u201cThe Update,\u201d as the program was called, had been designed for Snapchat\u2019s vertical video format, but didn\u2019t feature video produced only for Snapchat, nor did it 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