{"id":6618,"date":"2018-01-26T00:39:01","date_gmt":"2018-01-26T07:39:01","guid":{"rendered":"http:\/\/nigerianews.ca\/?p=6618"},"modified":"2018-01-27T09:48:58","modified_gmt":"2018-01-27T16:48:58","slug":"opinion-how-facebook-breaks-the-hearts-of-olx-and-jiji-in-africa","status":"publish","type":"post","link":"https:\/\/nigerianews.ca\/opinion-how-facebook-breaks-the-hearts-of-olx-and-jiji-in-africa\/","title":{"rendered":"Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?"},"content":{"rendered":"<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6619 aligncenter\" src=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3.jpeg\" alt=\"\" width=\"271\" height=\"450\" srcset=\"https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3.jpeg 271w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-181x300.jpeg 181w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-617x1024.jpeg 617w, https:\/\/nigerianews.ca\/wp-content\/uploads\/2018\/01\/E289FE67-5F60-456F-8537-2D9A1F8D8AD3-100x166.jpeg 100w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><!--more--><em>Opinion: How Facebook breaks the hearts of OLX and Jiji in Africa?<\/em><\/p>\n<p>By Ndubuisi Ekekwe<\/p>\n<p>As you read this, many Nigerian entrepreneurs are finalizing their business plans for ecommerce startups.<\/p>\n<p>We have the rights to those aspirations. There is nothing wrong in trying. But success in the broad ecommerce nexus would be extremely challenging.<\/p>\n<p>As I noted few days ago, Facebook groups are now the second e-commerce ecosystems in Africa, after Jumia, based on data from Geopoll, a polling company.<\/p>\n<p>The social media empire is circling Africa. But it is not stopping there, as Facebook has launched Facebook Marketplace in South Africa.<\/p>\n<p>Yes, Facebook has a marketplace; the very business companies like OLX and Jiji depend upon.<\/p>\n<p>With nearly everyone on Facebook, these companies would have real challenges ahead to get people to get out of Facebook.<\/p>\n<p>After all, the same users OLX and Jiji target are the same people selling and buying on Facebook.<\/p>\n<p>Facebook would scale Marketplace across Africa in coming months. That would be bad for OLX which just introduced advertising in its ecosystems to make extra revenue.<\/p>\n<p>The future with Facebook, WhatsApp and Instagram evolving into SME and business ecosystems could be devastating to African startups working in the e-commerce space.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[89],"tags":[],"class_list":["post-6618","post","type-post","status-publish","format-standard","hentry","category-tech","entry"],"yoast_head":"<!-- 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